The mere mention of a minimalist design leads many folks, including graphic designers, into thinking that everything should be just striped away to the bone.
In the 2010s, the world of digital had been rife with flat and minimalist graphic designs – a trend which is only going to intensify in the 2020s and beyond. And this is not by chance because the face of marketing today is all about the quest to market with more honesty and transparency.
This means design will continue to strip away extra bits, embellishments and flair in exchange for a more straightforward and simpler presentation.
What are Minimalist Graphic Designs?
Simple, flat and minimal graphic designs revolve around the philosophy of creating something that is clean, simple, beautiful and highly usable – designs that are easy for users to break down, consume, understand and engage with.
This new trend of simple and minimalist designs is something every business is cashing on, with fantastic results to report. Whether you’re a startup or an established business with a global reach, it pays to understand what it’s all about – because there are audiences everywhere, ready to consume these designs and take the desired action – whatever that may be.
Why go with simple and ‘flat’ designs?
1. More white space than you can shake a stick at
Minimalist designs boast a lot of white space. Why? Because it creates a sense of peace and allows designers to easily create a focal point within that space.
However, this is not to say that you will pack the rest of the space with unnecessary clutter. You can go with a distinct visual along with a little bit of messaging, while keeping the attention on the main focal point. This is very useful where you want users to focus quickly on key design elements.
2. Grid-based elements
A grid can make your design as simple as you want it to be – great for relaying information quickly and encouraging people to take the desired call-to-action with ease.
Thanks to logical patterns, a grid makes design elements very easy to follow. A grid design can be very useful for showcasing your portfolio, with distinct design elements on each grid throughout – creating a sense of harmony, which is a key factor when it comes to using flat, simple and minimalist designs.
3. Balance without symmetry
One of the best things about using a minimalist design is that it doesn’t have to be perfectly symmetrical. In fact, it can engage your users more if you don’t symmetrically split the design down the middle.
For instance, you can use the available space to strike a balance between contrasting elements. By using just 2-3 colours, you could have a distinct visual on the left of your landing page, leading the viewer’s eye to the right where you’ll have the main text and call-to-action. With a clear directional pull, users will know exactly what to do, instead of contemplating whether to use your service or not.
4. Highly readable typefaces
One of the greatest advantages of a flat and minimalistic design is that it is visually very easy on your users, which especially extends to its readability.
Flat and simple designs allow you to pick a typeface that’s very easy to read and scan quickly. For example, sans serif is a great option to use with letters having a normal x-height, along with lots of line spacing and regular weight.
Minimalist design – A win-win for everyone
Perhaps one of the best aspects of simple, minimalist designs is that they can form the foundation of a project or act as a key element within the design process.
From product packaging to website and poster design, it can help businesses create superb designs that are easy to consume. It’s a win-win for everyone, really.