Are you confident in your brand’s content and SEO? Are you still trying to understand why your website keeps getting buried in search results and others continue to top the first page?
With digital technology and content marketing strategies evolving so rapidly, what worked in 2019 may only be a footnote this year.
Is SEO all about just unique content in 2020? Are there any other factors you need to take into account? Read on!
SEO in 2020 isn’t just about coming up with unique content
While unique content will certainly improve the experience your readers have online, it’s not the only thing you should be focusing on in 2020.
Take the following SEO and digital marketing trends into consideration if you want to do your SEO right in 2020:
More long-tail keywords in targeted content
A survey revealed that brands who strategically update their blog produce nearly 70% more leads than those who don’t have a blog at all.
So not only should you have a blog that publishes unique, fresh and share-worthy content, but you also need to have the appropriate long-tail keywords within that content. It’s no wonder that 70% of online searches contain long-tail keywords.
Streamlined keyword use lets Google know that your content is very important to the target audience – in additional to helping people find content that’s really relevant to their needs.
Optimise for voice search
People are now finding it more convenient to ‘speak’ search terms into their mobile devices rather than type or ‘tap’ it out.
It is estimated that 8 billion voice assistants will be globally active by the year 2023 – a number that stood at just 2.5 billion in 2018. Therefore, you need to optimise all your content for voice search which can be accomplished by:
Using natural language to focus on phrasal keywords – E.g. avoid using keyword combos that sound funny if spoken out aloud and also include plenty of question-and-answer long-tail keywords.
Optimise for target SERP features – A study showed that 70% of answers for voice search came from a SERP feature, with 60% coming from a Featured Snippet. SERP features are elements on Google’s search results page which enhances the user experience and provides supplemental information in relation to a query.
Simplicity is key – A good rule of thumb to follow is that voice search results should be easily understood by a 9th grader. So tailor your content to make verbal responses easily understandable.
Include interactive content
According to a report published recently, 88% of marketers feel that interactive content is a very effective way to set their services apart from the competition. And on the other side of things in the same report, 91% of B2B buyers claimed that they preferred interactive content over static content.
Anything that coaxes your users to take action, such as quizzes, games, assessments, surveys, calculators, etc. count as interactive content. You could even create interactive versions of your white papers, infographics and eBooks to gain an SEO edge.
As you can see, these are just some of the ways in which you can enjoy SEO mastery in 2020, with unique content being at the core, of course.