Infographics are wonderful communication and marketing tools. They have helped marketers reach broad-ranging audiences within a relatively short span of time.
While infographics can help you achieve many key objectives, simply creating them will not guarantee favourable results.
Infographics need to have the potential to go viral – in that light, here are top ten ingredients of a viral infographic:
1. Do your market research
You must know who your target audience is. Infographics that go absolutely viral are those that immediately resonate with their target audience.
So essentially, you’re not attempting to reach everyone in the world, but a select audience. Ensure that the content and design are 100% relevant to that audience.
2. Simplicity rules
The fundamental purpose of an infographic is to break down complex information and make it easily digestible – something that people can understand from the outset and recall immediately.
So don’t beat about the bush. Get right to the point, and use your words sparingly and cleverly. Use the KISS rule when in doubt!
3. Consider size
With so many people using smartphones to go online and check out products and services, it’s important to consider the standard 600px size – which also happens to be the optimal width for infographics, making them easily sharable.
You can experiment with sizes, but remember, the majority of people will be viewing your infographic on mobile devices.
4. Strike the right balance
When you know what size you’re working with, you need to find the right balance between design, text and other visual elements. Utilizing the available white space properly is the key, as you’d want to keep the navigation and viewing experience as user-friendly and mobile-friendly as possible.
5. Establish flow with a story
With infographics, it’s always good to create content around a story rather than the other way around. Your infographic content should take your audience through a journey and thought process – i.e. take them from one phase to the next through a consistent visual and cognitive flow, followed by a call-to-action at the end.
6. Avoid overusing charts
While charts do make for great additions and provide detailed information to make your infographic more credible, there is such a thing as using too many charts and graphs.
A numbers or data-heavy infographic may confuse your audience or even make it look boring and not interesting enough to warrant attention. In fact, many infographics get away with just content and statistics.
7. Set the mood and tone
Similar to tailoring content around telling a story, you also need to come up with content that inspires the right kind of emotion in your viewers: be that surprise, intrigue, suspense, shock or even confusion – in order to get people talking.
The goal here is to set the tone in a way that gets people interested and ready to share your content, without making it sound controversial or negative.
8. Double check all facts and figures
Ensure that all your stats and data are accurate and up to date. Also see to it that they are taken from credible sources – mention those at the bottom.
9. Build a fantastic design
Your infographic isn’t just a share-worthy piece of content but also a marketing tool. And as with any aspect of marketing, the design element should be created by a professional infographics designer who has a track record for designing sleek and beautiful infographics.
10. Share away
Once you’ve put in the right amount of thought into crafting a great infographic, you must switch gears and get into your content marketing shoes.
Tweet it, Facebook it, Instagram the living daylights out of it – whatever it takes to make your infographic a trending topic.